Full Project – THE ROLE OF COMMUNICATION IN ENHANCING PUBLIC RELATIONS IN LEGAL FIRMS

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CHAPTER ONE

1.0 INTRODUCTION

1.1 Background of the Study

The communication process is initiated by a sender who communicates a message through a channel in a language which is capable of being understood and interpreted by a receiver (Sagimo 2002). Any organization should encourage communication as this is a means of expressing organizations mission and vision statement. Employees also use to air their views among others. Communication therefore is a means or a way of passing information or receiving information from one person to the other which in this case written or unwritten information.

According to Roger Hayward as quoted by Adegoke (200:1) says that public relations is the propagation of the personality of the organization. This states the importance of communication between the organization and its public Roger Hayward’s definition has something to do with the (IBPR) definition because both state the duty of public relations officers in promoting projecting and representing the organization and at the sometime relating with the public of the organization both the internal and external public. Public relation also projects the management personality of which the public relation department represents, through their activities with the use of their perspective tools (i.e. print and electronic media).

It is only through information that leaders present the organizations image. Through communication leaders help to coordinate all the organizations work and all the activities taking place in or out of the organization which in the end help the organization to accomplish its tasks and duties. In an organization communication makes it easy for cordial relationship between management and the subordinate. Effective communication is a vital tool to every organizations leadership because without it coordination among organizational customers and employees will be poor. Without communication no orders will be given, no instructions will be given and taken and above all non-information will be disseminated. (Saleemi 1987)

It is therefore paramount for the researcher to investigate the role played by communication in the organizations growth. The firm has to communicate internally among themselves and externally with its customers and public.

1.2 Statement of the Problem

According to Sagimo (2002), management of multi-direction communication is paramount to an organization that ought to grow, retain customers and sustain competition, it must flow on communication. Multi-direction communication is that communication that involves everyone in the organization. Supervisors should communicate to their managers and subordinate so as to ensure the organizations working environment is healthy. At selected legal firms employees have not fully embraced this spirit of multi-direction communication; others feel inferior to communicate to either fellow work-mates or their immediate supervisor. Also, it takes long before the feedback is received from the information passed on earlier. Thus the lack of effective multi-direction communication had led to fall out of employees whose views cannot be well hard and who are not given adequate chance to listen to. Poor relationship among employees has been witnessed which has led to reduced productivity in the organization. Thus it is from this problem that the study set out to determine the role of multi-direction in an organization a case study of selected legal firms

1.3 Objectives of the Study

The main objective of the study is to determine the role of communication in facilitating organizational growth. However the specific objectives of the study were:

i) To determine the most preferred communication means used at selected legal firms
ii) To determine the importance of communication at selected legal firms

iii) To find out factors affecting communication channels at selected legal firms

iv) To determine challenges faced by selected legal firms in facilitating efficient communication mode.

v.) To examine whether public relations assist in preventing crisis in Legal firm

1.4 Research Questions

The study sought to answer the following research questions.

i) What is the most preferred communication means used at selected legal firms?
ii) What is the importance of communication at selected legal firms?

iii) What are factors affecting communication channels at selected legal firms?

iv) What are the challenges faced by selected legal firms in facilitating efficient communication mode?
To what extent will public relations assist in preventing crisis in Legal firm?

1.5 Significance of the Study

The study will benefit the management of selected legal firms as it will provide insights of factors that need to be considered in ensuring efficient communication. It will also lead to increased productivity

It will as well benefit the public relations practitioners on what is expected of them as a legal firm. It will serve as eyes opener to the management of legal firm on the need to have a functioning public relations department or unit in their office

The study will also be beneficial to other organizations both private and public at it sheds light on the components and importance of communication in enhancing co-ordination and harmony in an organization hence improve its corporate image.

The study will form a basis for further study in relation to communication in organization. It will also provide literature for other scholars and researchers as it sheds more light on multi-direction communication in an organization.

1.6 Limitations of the Study

The study was limited to Selected legal firms only so the findings from the study were not generalized to other organizations.

The study was limited to only two variables i.e. challenges and mode of communication in an organization. Any generalization to be made should be limited to only these variables.

The major ethical issues in this study was the privacy and the confidentiality of the respondent obtaining a valid sample entailed gaining access to specific lists and files its infringement on the privacy and confidentiality of the respondents however the respondents had the freedom to ignore items they did not wish to respond to.

1.7 Scope of the Study

The study focused on role of communication in enhancing public relations in legal firms, a case study of selected legal firms.

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Full Project – THE ROLE OF COMMUNICATION IN ENHANCING PUBLIC RELATIONS IN LEGAL FIRMS

Full Project – THE ROLE OF COMMUNICATION IN ENHANCING PUBLIC RELATIONS IN LEGAL FIRMS

CHAPTER ONE

1.0 INTRODUCTION

1.1 Background of the Study

1.2 Statement of the Problem

1.3 Objectives of the Study

1.4 Research Questions

1.5 Significance of the Study

1.6 Limitations of the Study

1.7 Scope of the Study

Full Project – THE ROLE OF COMMUNICATION IN ENHANCING PUBLIC RELATIONS IN LEGAL FIRMS

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