Full Project – Effect of point-of-purchase display material of sales and profitability of selected retail outlet in Calabar
Click here to Get this Complete Project Chapter 1-5
Effect of point-of-purchase display material of sales and profitability of selected retail outlet in Calabar: a case Study of Value mart and Divine Favour supermarket.
Project Abstract:
This study is an attempt to highlight the effect of point-of-purchase display material of sales and profitability of selected retail outlet in Calabar. The research is based on the use of primary and secondary method of data collection. The secondary data were obtained through reviews of textbooks, notebooks, journals, magazines, newspapers, and other printed materials related to the study. The primary data involved the use of questionnaire and oral interviews, and these were presented in tabular formats. Three hypotheses were formulated and tested using the chi-square analysis. This is intended to provide empirical support for the findings made from the primary research. From the study, there is a significant relationship between sales volume and profitability. Impulse purchase with the use of point-of-purchase display materials. The research concluded that point-of-purchase display materials as an appropriate promotion strategy is effective and positively constituted to increase awareness, impulse purchasing, education of customers, and assists in advertising a firm product. The study recommended that POP materials should be used to create awareness about a new and existing product of a firm.
Get the Complete Project
This is a premium project material and the complete research project plus questionnaires and references can be gotten at an affordable rate of N3,000 for Nigerian clients and $8 for international clients.
Click here to Get this Complete Project Chapter 1-5
You can also check other Research Project here:
- Accounting Research Project
- Adult Education
- Agricultural Science
- Banking & Finance
- Biblical Theology & CRS
- Biblical Theology and CRS
- Biology Education
- Business Administration
- Computer Engineering Project
- Computer Science 2
- Criminology Research Project
- Early Childhood Education
- Economic Education
- Education Research Project
- Educational Administration and Planning Research Project
- English
- English Education
- Entrepreneurship
- Environmental Sciences Research Project
- Guidance and Counselling Research Project
- History Education
- Human Kinetics and Health Education
- Management
- Maritime and Transportation
- Marketing
- Marketing Research Project 2
- Mass Communication
- Mathematics Education
- Medical Biochemistry Project
- Organizational Behaviour
- Political Science
- Psychology
- Public Administration
- Public Health Research Project
- More Research Project
- Transportation Management
- Nursing
Full Project – Effect of point-of-purchase display material of sales and profitability of selected retail outlet in Calabar