Full Project – APPRAISAL OF FACTORS AFFECTING TEACHING AND LEARNING OF MARKETING IN PUBLIC SECONDARY SCHOOLS IN MARKETING IN JABA, KADUNA STATE

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CHAPTER ONE

INTRODUCTION

1.1 Background of the Study

In order to prepare pupils for careers in business, marketing courses are required at the secondary school level in Nigeria. However, recent years have brought concerns over the quality of marketing education provided in Nigeria’s public secondary schools. Adeyemi (2017) identifies many causes for the subpar state of marketing instruction at these institutions.

The dearth of properly trained educators is hindering the marketing curriculum in Nigeria’s public secondary schools. Unfortunately, many of these institutions’ marketing instructors lack the background and experience to properly instruct their students. Because of this, today’s students often lack the skills necessary to succeed in the commercial sector (Oyebisi, 2018).

The unavailability of textbooks and other educational tools is another issue. Public secondary schools in Nigeria sometimes lack the resources necessary to provide their students with up-to-date marketing textbooks, periodicals, and other pedagogical tools. As a result, today’s marketing students are not being exposed to cutting-edge practices and ideas.

The low quality of education in Nigeria’s public secondary schools may be traced in part to a lack of financing for marketing education. Many educational institutions lack the means to furnish their students with the marketing training and experience they need to succeed in the field. Because of this, today’s students lack the tools they need to succeed in the competitive corporate world.

The low standards of education can also be traced back to students’ lack of motivation to learn about marketing. Many learners dismiss marketing courses because they don’t think they’ll be using those skills in the real world. As a result, students aren’t putting in the time and effort required to master the material (Ugwu, 2019).

Notwithstanding, it has been observed that there are many problems militating against the teaching and learning of Marketing in Post primary schools as enumerated by many writers on problem of Marketing in Nigeria. They attributed the high level of failures in Marketing to lack of students concentration in the classroom, their view steamed from observed students performance in Marketing.

Thus, observed failure could be as a result of inability of the students to understand economic terms, lack of finance to buy relevant textbooks, inadequate teachers, inability of the students’ to interpret Marketing table and graph, inappropriate and ineffective method of teaching, lack of control over the attitudes of students and teachers and others which have contributed to low level of teaching Marketing in secondary schools.

Okorie (1979: 152) suggested that for the effective teaching to take place, the skillful teacher needs to use the many effective method and techniques effectively because in them his success and failure depends. He further emphasized that the success in the use of methods depends on the intelligent analysis of educational purposes, pupil in the class and the curriculum content of the moment.

A few moment reflection is sufficient to reveal that every society faces crucial issues and problem in education which have very serious economic angles that cannot be overlooked easily for instance, the production of education as well as the acquisition of education both require the use of large qualities of scare resources (Production of education requires conducive classrooms, administrative blocks, personnel, librarians, laboratories while the acquisition of education requires expenditures on tuition fees, book, travels, uniform, lodging etc. and students time.

1.2 Statement of the Problem

Marketing is been taught in secondary schools in Jaba Local Government Area of Kaduna State and it has been observed that students in government secondary school Jaba performed poorly in the 2012 May/June Senior Certificate Examination. It has also been observed that there are lots of factors militating against the effective teaching and learning of Marketing in secondary schools in the study area. Poor performance in Secondary School Certificate Examination (WAEC) is caused by many factors such as; students ineffective study techniques, quality of teachers and method of teaching, the parents inability to provide useful materials like textbooks, exercise books and school fees and problem of inadequate instructional materials for teaching and learning of Marketing in schools.

However, the pivoting problems of Marketing is complex and can minimally be solved if the teachers and students change their attitude towards teaching and learning in schools generally and to Marketing in particular.

1.3 Purpose of the Study

Study has been undertaken with a view to identify Appraisal of factors affecting teaching and learning of marketing in public secondary schools in Marketing in Kaduna state and Jaba Local Government Area and factors responsible for these problems. Specifically, the study sought to find out if:-

Insufficient numbers of qualified teachers affects students’ mass failure in Marketing subjects.
Unavailability of instructional materials for teaching of Marketing subject affects students’ mass failure in Marketing subjects,
The previous socio-economic backgrounds of the students affect them in studying Marketing subject.
The attitude and interest of students towards the nature of Marketing subject contribute deeply to their mass failure in SSCE.

Research Questions

In assessing the purpose of the study, this research project will answer the following questions:

Does insufficient numbers of qualified Marketing teachers affects students’ mass failure in Marketing subject?
Does unavailability of instructional materials for teaching of Marketing subject affects students’ mass failure in Marketing subjects?
Does previous socio-economic background of the students affect them in studying Marketing subject?
How would interest of students towards the nature of Marketing subject contribute deeply to their mass failure in SSCE?

Research Hypotheses

In carrying out this research work the following theoretical statements are buttressed to serve as a direction on which the work will be premised:

H₀: Insufficient numbers of qualified Marketing teachers does not affects students’ mass failure of students in Marketing subject

H₁: Insufficient numbers of qualified Marketing teachers and instructional materials teaching affects Marketing subject.

H₀: There is no significant relationship between availability of instructional materials for teaching of Marketing subject and students’ mass failure in Marketing subjects.

H₁: There is significant relationship between availability of instructional materials for teaching of Marketing subject and students’ mass failure in Marketing subjects.

1.6 Scope of the Study

The research work seeks to examine the factors associated with the Marketing students’ mass failure in senior secondary school. The study will be limited to five selected schools in Jaba Local Government Area, Kaduna.

1.7 Significance of the Study

There is need to apply knowledge from Marketing to many area of our life in other to benefit the society. The achievements of the objective necessitates an understanding of the basic teaching of Marketing. We cannot attain national objectives in the light of poor or average performances in examinations and lack of application of Marketing to life students.

Without doubt, improved teaching and learning of Marketing will spur us into greater heights. This study will help to make our educational administrators to see the need to have qualified Marketing teachers to handle the subject effectively for the benefit of the students and society at large.

This study will help to sensitize the educational administrators to appreciate the need to make available the necessary materials, example, chalkboard, graphs, audio-visual materials etc. that will enhance effective learning of Marketing if they are not available.

This study will if need be direct the Marketing teachers’ attention to the need for them to adopt more appropriate teaching method in order to bring about the above mentioned desirable experience in the learners. This study will have a great significance because it is going to provide information to Marketing teachers for formation and evaluation of their plans.

It will be useful to learners for through this, they will be able to identify the factors militating against the proper teaching and learning of Marketing. This study will help to produce sound Marketing students that will function very well in the economy such as:

(a) Knowing how to use scarce productive resources with alternative uses to meet prescribed ends and be able to apply the principles of Marketing.

(b) The product of Marketing that should be able to pick employment within a limited employment opportunity in any economy.

This work will serve as a source of encouragement to students and teachers that will come across it. It is hoped that the findings of this study would also form the basis for further research work by future researchers on this issue.

1.8 Definition of Terms

Marketing: Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection.

Instructional Materials: These are materials that are used to aid in the transference of information from one student to another in Education arena.

Mass failure: A mass failure of students in examinations, especially if it occurs repeatedly, means that there is a serious problem and that something should be changed.

Teaching: the act or profession of a person who teaches.

Job Performance: This is the work related activities expected of an employee and how well those activities were executed.

Remuneration: Reward for employment in the form of pay, salary, or wage, including allowances, benefits (such as medical plan, pension plan), bonuses, cash incentives, and monetary value of the noncash incentives.

Condition of Work: ReRegulations governing on-the-job standards and conditions of work such as those affecting health and safety of workers.

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