Full Project – THE MARKETING OF EDUCATIONAL SERVICE
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CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY
The marketing of educational programme of tertiary institutions in Nigeria cannot be said to be more appropriate to come under focus at any other later time than now.
This assertion stems from the fact of the importance of the study to the body running, management and administration of our tertiary institution. This study is equally going to be more relevant to the planners and financial to those tertiary schools.
The knowledge of the salient issues in the study will assist the planners and managers of the institution to really understand the extent to which the programmes have been effective.
The customers (student) attitude and perception of them, the impact of promotion on them, people choice, their preference, intense etc. for this knowledge to be more meaningful and well appreciated, we have to see the program (course) as products they are displayed for people to buy and products they are displayed for people to buy and people will definitely make choice and offers start mill, an eminent English scholar, defined education in his 180y address to the university of St Andrews as “whatever we do for ourselves and whatever is done for us by others for the express purpose of bringing us somewhere nearer to the perfection of our nature. It is the culture which each generation purposely gives to those who are to be its successors, in order to qualify them for at least keeping up, and if possible for raising the level of improvement which has been obtained.
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Full Project – THE MARKETING OF EDUCATIONAL SERVICE