Full Project – THE EFFECT OF SALES FORCE MOTIVATION ON PRODUCTIVITY

Click here to Get this Complete Project Chapter 1-5

THE EFFECT OF SALES FORCE MOTIVATION ON PRODUCTIVITY

(A CASE STUDY OF EMENITE COMPANY ENUGU)

ABSTRACT

The topic treated in this project is    “The Effects of sales forces motivation on productivity. A case study of Emenite Company Limited Emene, Enugu State.

This topic is very vast and one cannot claim to have treated all the aspects of the literature covered the topic within this skeletal outfit. It attempts to identify the various census of low sales force productivity in Nigeria. It also attempt to identify the various measures adopted by the company in motivating their sales force and to established the relevance or otherwise of the measures. The aim is to ensure that only measures relevant to sales force productivity in Nigeria are adopted. This is to ensure cost effectiveness.

METHODOLOGY: The method adopted in this case study is the case study method. Consequently a typical sales territory (Emenite Ltd- a manufacturing company) was selected for the study.

The research instrument used include self administered questionnaire, and oral interviews. Analytical techniques comprising of simple tables, percentages and Chi Square were also used. The target population were management and relevant staffs, customers and distributors in the selected company.

Findings and conclusion:

The study found that sales men encounter varying problems, which range from ordinary sales related problems in such areas as prospecting, presentation, objection handling and so on, to management problem such as arbitrary increase in prices. From other department which render vital complementary and ancillary service to the sales department such as delivery and maintenance services.

It was also observed that low educational qualification of most sales force adversely on productivity.

It was also observed that training, incentives pay schemes and management assistance in solving sales related problems act as motivators to sales people.

It was observed also that allowing salesmen participate in setting standards is among relevant ways of controlling the sales force.

In conclusion, adequate motivation is seen as necessary for an enhanced sales force productivity.

Get the Complete Project

This is a premium project material and the complete research project plus questionnaires and references can be gotten at an affordable rate of N3,000 for Nigerian clients and $8 for international clients.

Click here to Get this Complete Project Chapter 1-5

 

 

 

 

 

You can also check other Research Project here:

1. Accounting Research Project
2. Adult Education
3. Agricultural Science
4. Banking & Finance
5. Biblical Theology & CRS
6. Biblical Theology and CRS
7. Biology Education
8. Business Administration
9. Computer Engineering Project
10. Computer Science 2
11. Criminology Research Project
12. Early Childhood Education
13. Economic Education
14. Education Research Project
15. Educational Administration and Planning Research Project
16. English
17. English Education
18. Entrepreneurship
19. Environmental Sciences Research Project
20. Guidance and Counselling Research Project
21. History Education
22. Human Kinetics and Health Education
23. Management
24. Maritime and Transportation
25. Marketing
26. Marketing Research Project 2
27. Mass Communication
28. Mathematics Education
29. Medical Biochemistry Project
30. Organizational Behaviour

32    Other Projects pdf doc

1. Political Science
2. Psychology
3. Public Administration
4. Public Health Research Project
5. More Research Project
6. Transportation Management
7. Nursing

Education

 

 

 

Full Project – THE EFFECT OF SALES FORCE MOTIVATION ON PRODUCTIVITY